Why So?

FAST FORWARD 2022 / Projections:
11/12/2022 / 17:30 / Montenegrin Cinematheque / Podgorica

Una Jovović / Albania, Montenegro / 2022 / 38’

Director:  Una Jovović
Screenplay:  Una Jovović
Editor:  Ergi Shkëlzeni
Music: Klejdi Guza
Production: Montenegrin Cinematheque and Albanian State Film Archive
Project manager: Milena Charan
Koordinatori projekta / Project coordinators: Nemanja Bečanović, Eriona Vyshka


As a tragicomic social commentary, this film deals with the traumatic collective memory of Albanians under the totalitarian rule of the communist leader Enver Hoxha. As a collage of newsreels and propaganda documentaries from that era, the film juxtaposes political fantasy and real-life stories by interpolating electronic dance music with applause after political speeches.


Una Jovović is a multimedia artist, who started her career as a photographer, and today she works in media archaeology. With the recontextualization and appropriation of film cultural heritage, she finds new ways to “excavate” forgotten frames and reveal to us fragments of their meanings that were hidden from the audience for which those films were originally intended.